Bridging the Gap: A Bold New Path to Health and Wealth
Earlier this year, Sun Life announced the launch of our Bridges Initiative – a bold effort to close gaps and create paths to better health and wealth for underserved communities.
Through Bridges, we’re working to address the needs of underserved groups1 in three key ways:
Products and service innovation
Accelerating the development of tailored solutions and enhancements for underserved groups, leveraging data and insights.
Philanthropy
By 2030, Sun Life plans to donate $75M to causes that support underserved groups.
Advocacy and thought leadership
Promoting a more inclusive industry and producing research to understand the unique needs of underserved groups.
1This includes individuals living with chronic health conditions, low-income families, and groups who have historically been excluded from accessing the solutions they need.
Check out our Bridges video below, which captures the heart of our initiative.
[Music]
Voiceover:
The world is changing fast.
[Logo] Sun Life
Voiceover:
At Sun Life, we're changing with it.
[Graphic]
Our purpose in action: Bridges Initiative
Voiceover:
Through our Bridges initiative, we're closing gaps and creating paths to greater health and wealth for underserved communities.
Already in 2024, we've reached more than 29 million clients through solutions that target the needs of an underserved group.
[Graphic]
Term Insurance for Diabetes
Voiceover:
In Canada, our market leading term insurance for diabetes is unlocking access to affordable insurance for people living with diabetes.
[Graphic]
DentaQuest
Voiceover:
In the US, DentaQuest is expanding access to affordable preventative dental care for millions,
[Graphic]
Life Insurance for ASHI
Voiceover:
and in the Philippines, a customized life insurance product is ensuring over 120,000 low-income women and families. We're innovating, finding new sources of growth, and accessing new markets to help more people achieve lifetime financial security and live healthier lives.
[Graphic]
These aren’t just solutions. They’re Bridges.
Voiceover:
These aren't just solutions, they're bridges, closing gaps and creating paths.
[Graphic]
Learn more in our 2024 Sustainability Report.
[Logo] Sun Life
