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May 01, 2024

The return of Sun Life's XD Month!

We are happy to announce the return of XD Month, where we will host a series of Experience Design (XD) focused sessions throughout the month of May. These sessions, featuring both external and internal experts, will highlight the value of XD in evolving to a Client-centred way of doing business. Sun Life is committed to thought leadership and support for practitioners in their continuous learning.

For those not familiar, XD is the practice of designing experiences for end-users and XD Month is an opportunity for everyone to come together to learn and share. We welcome everyone, including folks who are new to XD and interested in learning more. We will be hosting several sessions each week, structured by content tracks focusing on XD fundamentals and emerging trends. Participants will hear from leading industry experts, Sun Life leaders, and XD practitioners.

A quick breakdown of our topic streams

XD Senior Leaders

Sessions exploring leaders' viewpoints on XD.

XD Foundations

Sessions featuring “XD 101” conversations.

XD Forward Focus

Sessions covering the future of XD.

XD in Action

Sessions exploring Sun Life XD case studies.

XD Skill Building

Sessions helping practitioners expand their XD skillset.

XD Freestyle Fridays

XD practitioners to present their work to peers and leaders for feedback.