It's about thinking and acting like a digital company to create deep Client relationships and deliver exceptional Client experiences.

Kevin David Strain, President & CEO, Sun Life Financial

Highlights

Article

Exploring Generative AI for XD

ChatGPT, MidJourney, CoPilot, Automation - you're probably familiar with these terms.

Russell Jon Reyes

Article

Web analytics - intentionality and triangulation

Web analytics is a useful user experience research tool for micro-level research where we investigate and evaluate current state features.

Corey Sawkins

Article

Building our brand voice with typography.

A brand voice is not only articulated with the words used, but also with the visual aspects of how the words appear in communications.

Jason Vandenberg

Article

Reactive to proactive: Building and evolving our Design Operati...

When I joined Sun Life in late 2021, Jessica Matson and I were tasked with establishing and proving the value of a Design Operations practice in Canada..

Craig Moore and Jessica Matson

Article

The return of Sun Life's XD Month!

We are happy to announce the return of XD Month, where we will host a series of Experience Design (XD) focused sessions throughout the month...

Article

People can talk, but numbers cannot: Qualitative research and the gaps it fills

As part of Sun Life's Rotational Leadership Development Program, I had the opportunity to join the Global Experience Design (XD) team in A...

Adesh Bhullar

Design foundation: at Sun Life, we bring a client-centric focus to everything we do.

We are dedicated to providing solutions and outstanding service to meet the users' goals and desire. Our commitment motivates us to exceed expectations and create a positive impact on the lives of those we serve. Discover how we approach design at Sun Life, including our guiding principles, design methodologies, and design communities.

Experience Design principles

Experience Design methodologies

Team culture

Life's brighter under the sun

We acknowledge that Sun Life operates in many Territories and Treaties around the world. Our Global headquarters in Toronto are on the traditional territory of the Huron-Wendat, Anishnaabeg, Haudenosaunee Confederacy and the Mississaugas of the Credit First Nations.


Today, Canada is still the home to many Indigenous, First Nations, Inuit, and Metis peoples from all across Turtle Island. We are grateful to have the opportunity to work in this territory. We offer this acknowledgment as a stepping stone towards honouring the original occupants, as a testimony to the oppression faced by Indigenous peoples, and our commitment to Indigenous communities and employees of Sun Life.

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