News and Ideas

Check out our case studies, articles, news and other highlights.

Article

Exploring Generative AI for XD

ChatGPT, MidJourney, CoPilot, Automation—you're probably familiar with these terms.

Russell Jon Reyes

Article

Reactive to proactive: Building and evolving our Design Operations practice

Over the past several years prior to my joining, there was steady growth in the number of design practitioners at Sun Life.

Craig Moore and Jessica Matson

Article

The Power of Visual Design

Visual design is an essential aspect of creating compelling and effective digital products, websites, advertisements, and more.

Karina Limongi

Article

Web analytics - intentionality and triangulation

Web analytics is a useful user experience research tool for micro-level research where we investigate and evaluate current state features.

Corey Sawkins

Article

4 critical components for building a design system

So, you want to build a design system...Before you get started, there are a few important points to consider.

Sarah Rath

Case study

Asia photoshoot

A brand is only as memorable as its visual identity. Sun Life has gone through sizable visual and verbal expression changes on the road to becoming expertly distinct in our industry

Andrei Sherwin

Article

Building our brand voice with typography.

A brand voice is not only articulated with the words used, but also with the visual aspects of how the words appear in communications.

Jason Vandenberg

Day in the life series

Day in the Life: Corey Sawkins

In this installment of the 'Day in the Life' series, we connected with Corey Sawkins. Corey is a Senior UX Researcher from British Columbia, Canada and...

News

The return of Sun Life's XD Month!

We are happy to announce the return of XD Month, where we will host a series of Experience Design (XD) focused sessions throughout the month of May.

Article

People can talk, but numbers cannot: Qualitative research and the gaps it fills

As part of Sun Life's Rotational Leadership Development Program, I had the opportunity to join the Global Experience Design (XD) team in August 2023

Adesh Bhullar

Case Study

The business case for Experience Design

Optimizing mobile registration rates. How experience design informs digital success.

Anna Foat and Marissa Fread

Article

Delivering on our purpose through Experience Design

At Sun Life, our Purpose is clear: to help Clients achieve lifetime financial security and live healthier lives.

Chris Wei

News

Sun Life's first ever XD Month!

With all the XD skills, experience, and work at Sun Life, we wanted to showcase everything going on within the XD space.

Day in the life series

Day in the Life: Sade Fape

In this first installment, we connected with Sade Fape. Sade is a Senior Journey Design Researcher from Toronto, Canada.

Day in the life series

Day in the Life: Russell Jon Reyes

In this installment, we connected with Russell Jon Reyes. Russell is a Senior UI/UX Designer from Asia Regional Office Experience Design (ROXD) Team.

Day in the life series

Day in the Life: Kaitlin Laidlaw

In this installment, we connected with Kaitlin Laidlaw. Kaitlin is a Manager, Experience Design Activation and Performance in Waterloo, Canada.

Day in the life series

Day in the Life: Tim Hong

In this installment, we connected with Tim Hong. Tim is a Design Coach from Toronto, Canada. Read on to find out what a typical day looks like!

Article

I'm here for design. How about you?

Welcome to Sun Life Design - a platform to celebrate our design community, showcase our work and discuss topics that matter to us.

Deepika Malik

Article

Don't call it design

How to overcome misconceptions and bring design thinking and doing into your business.

Karri Ojanen

Article

Things I've learned as someone new to Experience Design

As a newbie to XD, here are just a few things I've learned during my time in XD.

Megan Elspeth Lee

Article

What I didn't see: An optimist's guide to innovation

Can inanimate objects absorb the karma of their surroundings? I didn't think so, until I bought a paddleboat called Big Bertha last summer.

Anna Foat

Article

Why is Front Stage and Back Stage Harmony Essential for Great Customer Experiences?

Service Design incorporates a fundamental concept called the stage theory, which comprises the front and back stages.

Karri Ojanen